About Everstead Farm Supply
Since 1979, Everstead Farm Supply has supported dairy farmers with dependable supplies, equipment, service, and practical solutions built around real farm needs. Founded with firsthand knowledge of the dairy industry, our company has grown into a trusted partner for farms throughout Harrisonburg, the Shenandoah Valley, and beyond.
C&C Farm Supply Is Now Everstead Farm Supply
C&C Farm Supply is now Everstead Farm Supply. While our name and ownership are changing, the foundation of the business remains the same: dependable service, dairy industry experience, and a commitment to supporting farmers throughout Virginia.
As part of the transition, Henry Knicely became managing owner of the Virginia territory, bringing firsthand dairy farm experience, business leadership, and a strong customer focus to Everstead Farm Supply. Henry grew up on his family’s dairy in the Shenandoah Valley and remains actively involved in the farm today.
Customers can expect the same location, phone number, day-to-day operations, and commitment to Lely products and robotic system success. Existing sales contracts and service agreements remain in place, with no action required from customers.
Company History
Everstead Farm Supply began with a simple purpose: to help dairy farmers get the products, equipment, and support they need to keep their operations running. Over the decades, our team has continued to serve the farming community with a focus on reliability, problem-solving, and long-term customer relationships.
Our experience in the dairy industry allows us to understand the daily challenges farmers face. Whether a farm needs essential supplies, equipment installation, repairs, maintenance, herd management support, or milking equipment guidance, we work to provide practical solutions that fit the operation.
Mission and Values
Our mission is to provide dairy farmers with reliable products, knowledgeable service, and innovative solutions that help improve efficiency, reduce downtime, and support long-term success.
We believe in:
- Reliability: Farmers need products and service they can count on.
- Innovation: Every farm is different, and better solutions often come from listening closely and thinking practically.
- Customer Service: We value long-term relationships and personalized support.
- Quality: The products and services we provide should meet the demands of real dairy operations.
- Farm Experience: Our team understands dairy farming because we have lived and worked in the industry for decades.
Meet Our Team
Behind Everstead Farm Supply is a team with decades of dairy industry experience. Our staff understands the importance of dependable service, practical advice, and responsive support when your farm needs help.
Henry Knicely
Managing Owner
Henry Knicely became managing owner of the Virginia territory on January 1, 2026, bringing a unique combination of dairy experience, business leadership, and customer focus to Everstead Farm Supply.
Henry grew up on his family’s dairy in the Shenandoah Valley, where he remains actively involved today. From milking cows before school to troubleshooting parlor challenges as a teenager, and now investing in the family farm, he understands firsthand the daily realities, pressures, and opportunities dairy producers face.
Beyond the farm, Henry has spent the past eight years building and operating Sunrise Market & Deli, a successful retail business known for quality products and strong customer relationships.
Dirk Smiley
Equipment and Aftermarket Sales, Barn Design, Herd Health & Milk Quality
Dirk brings almost 50 years of industry experience to the Everstead Farm Supply team. His background includes equipment sales, aftermarket support, barn design, herd health, and milk quality.
Before joining the company as a Route Salesman in 1996, Dirk spent 20 years milking cows on his family’s dairy farm. That firsthand experience gives him a practical understanding of the challenges dairy farmers face every day.
Steve Michael
Operations Support and Business Transition Advisor
Steve Michael has transitioned out of ownership, but remains actively involved in the business transition, day-to-day operations, and oversight. His continued involvement helps ensure that Everstead Farm Supply keeps delivering the reliable service and support customers have come to expect.
Steve has nearly 50 years of experience in the dairy supply industry. He began with C & C Farm Supply in 1981 as a Route Salesman, later transitioning into service, management, and ownership of the company.
Our Commitment to Dairy Farmers
No matter the size of the operation, Everstead Farm Supply is committed to helping dairy farm families find the supplies, equipment, and service support they need. Our team combines decades of hands-on dairy experience with a customer-first approach, giving farmers access to people who understand their work and care about their success.
We know that every farm has different needs. That is why we take the time to listen, recommend practical solutions, and help customers make informed decisions for their operation.
Community Involvement
Everstead Farm Supply is proud to be part of the Harrisonburg and Shenandoah Valley agricultural community. We value the relationships we have built with local farms, businesses, and organizations, and we remain committed to supporting the people and communities connected to agriculture.
Is C&C Farm Supply still operating?
C&C Farm Supply is now Everstead Farm Supply. The business continues to serve dairy farmers with the same location, phone number, and day-to-day operations.
Do existing service agreements or sales contracts need to be updated?
No. Existing sales contracts and service agreements remain in place, with no action required from customers.
Are you still supporting Lely products and robotic systems?
Yes. Everstead Farm Supply remains committed to supporting Lely products and robotic system success.
Are you still supporting conventional dairy farms with BouMatic products?
Yes. Everstead Farm Supply continues to support conventional dairy farms with BouMatic products, equipment, parts, and service guidance. Our team remains committed to helping dairy producers maintain dependable milking systems, access the products they need, and receive practical support for day-to-day operations.
